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Dunlop Tyres Ltd – Autosport International 2006
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Following the success of our racing feature at last year's Autosport show Heritage Multimedia has delivered another racing experience for the Dunlop Tyres stand at this year's show.
Visitors were queuing each day from 8 a.m. to take the racing challenge and set the fastest lap around Donington racetrack.
The interactive, part of the stand by leading design consultancy Fitch, once again proved a huge draw attracting thousands of visitors from around the show each day.
The number of 'race stations' for this year was increased to five to cope with demand and the whole experience was extended further with a competition style 'Race Control' and multiple screens showing the fastest laps of the day.
The whole system was monitored from a remote control room ensuring uninterrupted operation throughout the show.
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